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This Thing of Paper: Thoughts on Crowdfunding & Rewards

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So, I have introduced you to This Thing of Papermy book-sized project about knitting, making and printing. I have also written about my design considerations. Now, the details about the Kickstarter campaign which launches on May 23 2016.

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It was a long, hard decision to start a Kickstarter campaign for This Thing of Paper. I learned a lot of lessons doing Doggerland: I learned about graphic design, editing to a style sheet, defining design vocabularies, and photography. Most importantly, I learned that I cannot do a project like that on my own (or it will take a very long time). I need a team to support me, so I have time to create the content that is so central to my project.

But hiring good people costs money. Blocking out my calendar with creative time also costs money.

And so when I costed This Thing of Paper, I thought it would remain a passion project. One of those projects I’d work on when I had small pockets of time and maybe, just maybe, it’d see the light sometime next decade. Then several knitters (independently of each other!) asked if I had considered crowdfunding. You know what? I hadn’t, but one year later here we are just a few days away from a campaign launching.

Making the decision to crowd fund has meant that a) This Thing of Paper can become what I want it to be rather than an ongoing series of compromises and b) working with the knowledge that I am not alone – I have people backing me and supporting me all throughout the journey.

Crowdfunding means more than just financing a book project; it is also about feeling part of a loving, supportive and cheerleading community. Both things are really awesome and I am so grateful to the people who suggested I travel down that route. Fingers crossed that we get to set off on this adventure.

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The Kickstarter for This Thing of Paper aims to raise £9,700 in 30 days. Because I am a big believer in transparency, this is how that sum breaks down:

The material costs include physical rewards, postage, packaging and printing. They come in at £3575.

Intangible costs include hiring a professional graphic designer, a proof-reader and a technical editor. I will also pay myself a small amount each month to offset time to work on the book. Combined these costs come in at £5250.

The remaining £875 go towards various fees.

The book is scheduled for publication in April 2017 – I know from experience working both on my own and on various collaborations how long knitting publications take to make. Instead of making rash promises, I am working to a realistic timeline – especially considering I will still be teaching throughout the period.

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Now for the sweet part – the Kickstarter rewards. My partner David has supported a number of Kickstarters over the years and it’s always so joyful to see all the little extras that arrive. It’s been a lot of fun thinking of rewards and goodies, I can tell you! So, here are the seven reward levels.

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Pledging £5 or more gives you a whole lot of gratitude & a big thank you in the book!

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Pledging £10 or more gets you a big thank you in the book as well as two single digital patterns
from either the Doggerland or Hygge collections sent to your email.

ttop20

Pledging £20 or more gets you a printed copy of This Thing of Paper (plus a digital download code for the ebook) and a big thank you in the book!

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Pledging £30 or more gets you a printed, signed copy of This Thing of Paper (plus a digital download code for the ebook), two This Thing of Paper bookmarks and a big thank you in the book! You also get an exclusive Early Backer digital pattern. This pattern will be sent to your email and won’t become available anywhere else.

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Pledging £50 or more gets you a printed, signed copy of This Thing of Paper (plus a digital download code for the ebook), two This Thing of Paper bookmarks & badges, a This Thing of Paper tote/book bag, access to exclusive Facebook group, and a big thank you in the book! You also get an exclusive Early Backer digital pattern. This pattern will be sent to your email and won’t become available anywhere else.

ttop100Pledging £100 or more gets you a printed, signed copy of This Thing of Paper (plus a digital download code for the ebook), two This Thing of Paper bookmarks & badges, a This Thing of Paper tote/book bag, access to exclusive Facebook group, and a big thank you in the book! You also get an exclusive Early Backer digital pattern. This pattern will be sent to your email and won’t become available anywhere else.

Oh, and an hour long Skype chat with me!

It’s up to you what you want to talk about: do you want to talk about a specific knitting technique? do you want me to give you feedback on your portfolio? or do you simply want to hang out, chat & knit over Skype? It’s all up to you! Let’s have fun!

ttop500

Pledging £500 or more gets you a printed, signed copy of This Thing of Paper (plus a digital download code for the ebook), two This Thing of Paper bookmarks & badges, a This Thing of Paper tote/book bag, access to exclusive Facebook group, and a big thank you in the book! You also get an exclusive Early Backer digital pattern. This pattern will be sent to your email and won’t become available anywhere else.

Oh, and a weekend with me in Glasgow, Scotland!

Let me show you around my adopted home city of Glasgow, Scotland. See it through my eyes: tenement tiles, art nouveau and contemporary street art, irresistible vintage bookshops, Victorian museums, fabric and yarn shop visits, artisan coffee shops, or (weather permitting) maybe even a dash to the picturesque West Coast? (Please note that travel, accommodation, and food are not included).

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I hope the rewards tickle your fancy. I wanted all the extra goodies to have a flavour of bibliophilia, so there are bookmarks and a book bag tucked in there along the exclusive Early Backer pattern and the very, very big thank yous.

Any questions? I’m currently collating any and all queries, so I can answer them in the next blog post (which takes us up to the launch and the amazing blog tour of people I just admire so darn much).

(Have you noticed the little bar or scroll I’ve used in these This Thing of Paper posts, by the way? It’s hand-drawn by me and should give you an idea of the sort of details I am adding into the book (alongside awesome patterns and essays, of course))

4 Thoughts on “This Thing of Paper: Thoughts on Crowdfunding & Rewards

  1. Sara W on May 11, 2016 at 5:34 pm said:

    This is so exciting. It was my birthday this week and DH asked me what I wanted for a pressie. I was able to tell him all about this project, so this is going to be my birthday pressie this year. Happy smiles time.

  2. MagpieChristine on May 11, 2016 at 5:37 pm said:

    I just want to state how happy I am that you included paying yourself for the time spent working on this in your estimates of how much it’ll cost.

  3. Yay! well done that woman, this seems really well thought out. So, how do I pledge you some funding?

  4. A very exciting project! I’d like to pledge as a gift for a knitty friend. Will this be possible? Thanks x

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