Yesterday was a bit of a hectic day. We walked all over Glasgow trying to get good photos of the first pattern in the Hygge collection. After having posed in three different locations, David said to me: "I never asked. What's the shawl's name?" - I replied: "Fika. Fee-ka. It's a Swedish word for a coffee-break where you spend quality time sorting out the world with your loved ones." Silence.
And then he marched me to a coffee shop and we snapped a handful of photos there between sips of coffee.
In many ways, the Hygge collection feels different to the other things I've designed. I think that is why I struggled to understand what Dave knew instinctively: I should not be posing somewhere - I should just relax with a cup of coffee. This thing is more personal and very down-to-earth. Maybe this seems odd coming from a designer, but I am slightly shocked that I've allowed myself the freedom to be relaxed about designing. The stitch palette was fun: textures that let the yarns shine and some easy lace motifs. The colour palette was even better (I'll show you more later but how good is that orange Pirkkalanka?).
I have worked on some very conceptual things in the past (and will again in the future) but Hygge is just about the little joyful things I find in my everyday life. While the collection is very much about my Scandinavian heritage, I think you can find your own pockets of hygge no matter who you are or where you live.
Fika will be released as a stand-alone pattern on August 31, but you can pre-order the Hygge: Knit the Things You Love to Wear collection now. It'll cost slightly different things depending upon where you live, but it is 25% off from now until August 31. The collection contains five small projects (Fika is by far the more time-consuming!) - all accessories and all items you'll keep reaching for again and again.
I am now going to sit in the back yard with a cup of coffee, my pile of books, and I'll get back to my research. August is a crazily busy month for me, but I do need to make time for myself. Sitting in the sunshine seems like a good start.